Today, most watches feature watch sapphire crystal because of the material's scratch-resistant properties and its ability to hold up to daily wear and tear. However, this might not be the case in 2022. So will watch sapphire crystal still be the standard material, or will it be replaced by something else? Let's first look at what makes the watch sapphire crystal so unique and if it even has any weaknesses that could affect its status as the watch crystal of choice in 2022.
Why is it better than Mineral Glass?
Sapphire crystal is a type of synthetic sapphire used in watchmaking. It is created by fusing alumina and other materials at high temperatures. Sapphire crystal is prized for its hardness, scratch resistance, and clarity. In recent years, it has become increasingly popular in high-end watchmaking due to its superior properties. These days, most luxury watches use some form of sapphire crystal as their display window. Many sapphire crystals are available for different price points, but one thing remains true: the best quality is always on top watch sapphire crystal. Excellent watch sapphire crystal is widespread now; good watch sapphire crystal has become accessible in the past few years. The best kind of Sapphire Crystal comes from Swatch Group SA (UHR), which produces all grades of Sapphire Crystal.
For example, top watch sapphire crystals manufactured by Swiss brands like Omega or Rolex, who use the highest quality of Swiss-made sapphire crystals; excellent watch sapphire crystals manufactured by fashion brands like Michael Kors or Tory Burch; good watch slippery crystals produced by brands like Citizen or Seiko; best watch slippery crystal manufactured in China such as Movado.
Watch sapphire crystal is much more complex than mineral glass, making it more resistant to scratches. It is also more transparent, allowing a clearer view of the dial. In addition, sapphire crystal is not as prone to shattering as mineral glass, making it a safer choice. Overall, these features make watch sapphire crystal an excellent material for watches.
The good news is that many high-quality watchmakers use this material; one such company is Rolex, which makes all its watches with this material. Rolex has been using this material since 1969 and has never complained about its durability or quality.
What Does This Mean For Consumers?
Watch sapphire crystal is a good material for watches because it is scratch-resistant and durable. In 2022, the best look, sapphire crystal, will be even more scratch-resistant and stable than it is now. As a result, consumers expect to see watches made with this material last longer and look better over time. However, only high-end watches are likely to use good watch sapphire crystal, while top designers or brands will only use the best watch sapphire crystal. But there is no reason to worry! If you want an inexpensive watch but one that has a long lifespan, opt for one made of aluminum instead.
How will this affect Consumers' Buying Decisions?
Sapphire crystal is a popular material for watch faces but is expensive. If sapphire crystal becomes the new standard for watch faces, it could drive up the cost of watches. This could affect consumers' buying decisions in a few ways.
First, they may be less likely to buy a look if it's too expensive.
Second, they may be more likely to buy a cheaper watch with a sapphire crystal face if available.
Third, they may purchase an inexpensive clock and later replace the watch face with a sapphire crystal.
Fourth, some people might opt out of buying a watch altogether if it's too expensive, and there are other options for telling time.
How will this affect luxury watches makers' decisions?
The watch industry is constantly changing and evolving. With new technology comes new materials and new ways of manufacturing. So, it's no surprise that there is speculation that sapphire crystal will become the new standard for watches in 2022.
This would be a significant shift for the luxury watch industry, as the sapphire crystal is much more expensive than the current standard mineral crystal. However, those costs may be worth it if the scratch resistance is as good as advertised. What do you think? Will the change to sapphire crystal cost make sense when considering its durability? Will this change affect your decision to buy a watch?
Where does all of this leave non-luxury brands and retailers?
As the market for luxury watches continues to grow, the sapphire crystal will likely become the new standard for all watch brands, not just luxury. This could mean significant changes for non-luxury brands and retailers who must invest in sapphire crystals to stay competitive. The good news is that sapphire crystal is more affordable than ever, so it's a viable option for all businesses. A few companies are already taking advantage:
1) Michael Kors just announced that they're using sapphire crystal in their watches
2) Costco recently started selling a limited edition Michael Kors line with sapphire crystals
3) Best Buy has been promoting Fossil smartwatches with an outdoor marketing campaign (ex: the one pictured below)
4) And at last month's Baselworld trade show, Samsung revealed a slew of new smartwatches featuring Gorilla Glass DX+
Who needs to make changes now for 2021/2022 products if they haven't already?
If you're thinking about making a watch with a sapphire crystal in 2022, now is the time to start making changes. First, you'll need to source sapphire crystals, which are more expensive than traditional mineral crystals. You'll also need to rethink your design, as sapphire crystals are harder to work with. And finally, you'll need to budget for the increased cost of production. But if you can make it work, a watch with a sapphire crystal will be worth the effort! Sapphire has excellent scratch resistance and is much less prone to breakage. Plus, if a consumer does damage their sapphire crystal (which does happen), replacing it will be much cheaper than replacing an entire traditional mineral crystal.