What is a Digital Marketing Agency?
The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial.
It is no surprise that digital marketing is a moving target. With the launch of new algorithms that undergo changes from time to time, some features are discontinued while new ones take root. Reviewing the marketing trends enables marketers to stay ahead of the competition. A rule of thumb to examine the directions for all the marketers in the B2B sector is to think through innovation across all the leading digital marketing .channels. Addressing all these concerns, here are five critical digital marketing that can uplift your business:
1) Marketing Automation
Marketing automation is overrated as it is one of the best technologies for B2-B marketing. Due to the current digital marketing need, marketers must automate tasks, such as emails, social media, and several other website actions. The marketing automation software simplifies these tasks by connecting the companies with their target audience. As a marketing team is needed to be in constant touch with their potential customers, marketing automation software has become the jewel in the crown of a marketing team.
2) Interactive Content
Interactive digital content has become a staple in B2B marketing. In the current digital landscape, engagement is the lifeblood, and the efforts of marketers are paid off when their audience not only goes through the content but also acts upon it. This signifies the importance of interactive content as it helps in generating conversions. In addition, customers do research and compare various service providers before purchasing anything. Here, interactive content works as a competitor differentiation and educates the buyers, thus helping them make their choices.
3) Mobile Marketing
Nowadays, 80% of people use mobile to use the Internet. Mobile being used rampantly by users to access the Internet, digital marketers can maximize their brand's value by employing mobile payment methods, mobile search, and mobile apps. In addition, digital marketing agencies targeting Ads on mobile-specific applications help them enhance their brand awareness. When combined with social media marketing, mobile marketing brings desirable results in digital marketing.
Trends Of B2B Marketing
- Mobile marketing will become the focal point
There are more mobile devices today than people, ranging from smartphones to tablets to so-called "wearables." This evolution shows that smaller screens are gaining importance over larger screens. For some brands, they are the ideal medium to communicate with their clients. Significantly because mobile internet connection rises exponentially and the distribution of personalized, contextual content becomes more accessible.
- Brands should become more honest and credible
Occasional TV viewers could have missed it, but the era in which brands could sell any BS is actually long gone. Instead, consumers are more critical of brands and evaluate their relevance personally or to society. Those who pass the test are rewarded with shares and recommendations of their branded content. Advocate marketing is a term that will become more common, and those who really want to engage with their clients should dare to look in the mirror.
- The importance of good content is continually growing
Content, and in particular visual content, is still king. That is beneficial for creative brands that adapt quickly and count on specialized partners. Classical advertising agencies should retrain and become content providers as the traditional media model is continually under pressure. On top of this, clients create and spread more content themselves (user-generated content). It can be in presentations, social media posts, or blogs. As a result, brands have to accept that they no longer have all the power. Innovative brands don't resist but look for ways to "work together" with their clients.
- Marketing automation will finally be used how it is supposed to
We often associate marketing automation with unsolicited emails and pop-ups because specific data and behaviors are unilaterally interpreted. When advertisers take their time to filter this information and match it to the real needs of their clients, they have a powerful tool that will change their way of communicating forever. Every marketer's dream to communicate "one-to-one" with his clients is within reach. Companies are best to turn to a reliable partner who can show them the way through the wilderness of marketing software.
- Analysis and reporting are gaining importance
Measurement is knowledge. This definitely is the motto for online campaigns. There is no lack of tools, but there is a significant one for time and expertise. Again, advertising agencies help their clients determine the proper KPIs and interpret the results. Transparent reporting is a service on demand that allows advertisers to adjust their campaigns in real-time.
- The internet of things is maturing
Houses, televisions, cars, appliances, and almost all devices can communicate with each other nowadays. Most applications are considered "fun gadgets," but as brands use these functions more intelligently, this can quickly change.
The internet of things can be implemented in many domains to reward clients, generate feedback, elaborate or facilitate services and create touchpoints with the target audience. Therefore, the number of mobile applications and apps that use this will grow immensely.
- The modern marketer is an expert again
Like advertisers who can no longer tell whatever they want, the era of the shady salesperson is over. The image of the smooth, not always reliable sales boy is up for adjustment because modern marketers know what they are doing. The number of channels, the technological possibilities, the data available, and the speed we have to deal with clearly has nothing to do with the Mad Men era anymore. On top of this, everything evolves so quickly that you always have to remain up-to-date. Bad news for the bunglers, good news for the experts.
The world of sales is varied. Retail sales, business to direct consumer sales, multi-level marketing, and business to business sales. From one company to another, it seems that selling would be natural and easy, that both partners understand the needs of the others. Although the latter is true, there is a mutual understanding of universal business principles. Selling business to business (B2B) is unique. Just as distinctive are B2B sales lead generation techniques.
Most advertisements, social media marketing strategies, and other customer generation techniques target the direct consumer by the business. How are new customers acquired when the business's customer is another business? What types of lead generation practices are most effective? Understanding the essentials leads to more customers and may also save money and ultimately lead to higher customer retention.
Perhaps one of the most marked differences between business-to-business sales and business-to-consumer sales is that for the latter, most lead generation revolves around enticing the customer to buy. For B2B sales, most businesses won't buy unless needed. Instead, the decision to buy is carefully researched and weighed. Twenty-plus years ago, this meant building rapport and educating the business customer through face-to-face meetings and other shared interactions. Today, the Internet and other digital marketing suggest that a customer may obtain information, even without an initial sales call.
One essential of B2B lead generation has a website with various opportunities for a potential client to request more information or a sales call. These allow the prospective customer to take control and request info based upon initial research. Once the forthcoming customer information is captured, the business on the sales side of the relationship may then start the process of customer acquisition and relationship management. Although not yet a complete customer, a potential customer who has provided contact information is a lead. In addition, there are lead management tools or ways to enter charges into traditional CRM systems like a customer relationship management tool.
A trusted marketing agency partner can help a B2B company review its website and other related practices for maximum efficacy and optimization. B2B sales lead generation is not impossible, but having a marketing partner can facilitate the process and even help drive and manage new leads, leaving the business free to do what it does to the best sellers.
In conclusion, digital marketing is an essential player in any online marketing strategy. We hope you don't underestimate digital marketing. Many social media agencies would agree with us that each online channel has its own benefits. So partner with a digital agency to 2jewellery to create a successful online marketing strategy and empower each channel.